Long before the beauty industry recognised the need for more gentle and eco-friendly alternatives, Carol Priest was pioneering the path towards chemical-free beauty since its establishment of 1988.

Our early adoption of a chemical-free ethos was not just innovative but revolutionary, setting a new benchmark for the industry. This foresight was a clear reflection of Carol Priest’s commitment to offering products that are safe, effective, and in harmony with nature.

Carol Priest’s philosophy is deeply rooted in the belief that nature provides the best tools for nurturing and caring for our bodies. Each product in our extensive range is a symphony of natural ingredients, carefully chosen for their purity and efficacy. From rejuvenating skincare to nurturing haircare, every item is designed to enhance natural beauty without the harsh impact of synthetic chemicals.

Carol Priest's dedication has not only carved a niche in the personal care market but also set new industry standards, encouraging a shift towards more mindful and environmentally conscious practices. This legacy is not just about creating products; it’s about inspiring a movement, a shift in how we view and use personal care products.

As we look towards the future, Carol Priest’s journey continues to inspire. Each product is a blend of nature's finest, crafted with your well-being in mind. Join us in stepping into a world where personal care is not just about looking good but feeling good and doing good for our world.

Carol Priest, a visionary scientist formerly associated with the pharmaceutical giant Glaxo Smith Kline, embarked on a remarkable journey. Motivated by her own need for superior skincare and vision for excellence, Carol set out to create something exceptional.

After 36 years, Carol and her daughter Janelle are still involved in the formulation & manufacturing of our products. Their hands-on approach and dedication are embedded in every product. This family touch ensures that each item we produce carries the essence of their expertise and the heart of their commitment.

We employ state-of-the-art techniques in our manufacturing processes, ensuring that our natural ingredients retain their potency and benefits. This approach allows us to maximise the efficacy of our products without compromising on our natural ethos.

At the heart of our innovation is the development of advanced formulations using only the finest natural & organic ingredients. We blend traditional botanical knowledge with modern scientific research to create products that are both effective and gentle on the skin.

This commitment is evident in the quality and performance of our skincare range. Our products work in harmony with your skin's natural processes, offering nourishment and rejuvenation without the harsh effects of synthetic additives.

All colours are derived from natural sources. Synthetic fragrances, responsible for most allergic skin reactions, have been replaced with the subtle, natural fragrances of unadulterated essential oils.

Whether it's the soothing touch of our moisturisers, the revitalising impact of our serums, or the gentle cleansing properties of our skincare range, each product promises a unique experience that celebrates the best of nature.