Long before the beauty industry recognised the need for more gentle and eco-friendly alternatives, Carol Priest was pioneering the path towards chemical-free beauty since its establishment of 1988. At a time when the personal care industry was heavily reliant on synthetic chemicals, Carol Priest recognised the potential harm these substances could have on both human health and the environment. Our early adoption of a chemical-free ethos was not just innovative but revolutionary, setting a new benchmark for the industry. This foresight was a clear reflection of Carol Priest’s commitment to offering products that are safe, effective, and in harmony with nature.

Carol Priest’s philosophy is deeply rooted in the belief that nature provides the best tools for nurturing and caring for our bodies. Each product in our extensive range is a symphony of natural ingredients, carefully chosen for their purity and efficacy. From rejuvenating skincare to nurturing haircare, every item is designed to enhance natural beauty without the harsh impact of synthetic chemicals.

Carol Priest's dedication has not only carved a niche in the personal care market but also set new industry standards. By choosing the path less traveled and focusing on natural, sustainable personal care, Carol Priest has influenced the wider market, encouraging a shift towards more mindful and environmentally conscious practices. This legacy is not just about creating products; it’s about inspiring a movement, a shift in how we view and use personal care products.

As we look towards the future, Carol Priest’s journey continues to inspire. Each product is a blend of nature's finest, crafted with your well-being in mind. Join us in stepping into a world where personal care is not just about looking good but feeling good and doing good for our world.